Sucks to Get Roasted
Research shows that Gen Z is aware of the importance of wearing sunscreen, yet they still go without it regularly. So to get their attention, Coppertone is speaking their language with a bit of banter reminding them that it sucks to get roasted.
AD: Rachel Holmes
CW: Rebecca Deitch
OUT OF HOME
We’ll reach people in specific cities and neighborhoods by burning them where it hurts.
Los Angeles
San Francisco
Miami
Williamsburg
Bushwick
PARTNERSHIP: BURNING REMINDERS X WEATHER APP
Coppertone is partnering with the weather app to deliver you sweet, daily reminders to wear SPF.
SOCIAL: BERNT ON THE STREET
Coppertone is launching a TikTok series with comedian, Hannah Berner, where she’ll take to the streets to roast her fellow New Yorkers for their SPF indecency.
PODCAST: BERNER PHONE
Hannah will promote her partnership with Coppertone in her latest podcast by sharing her biggest ick.
Hit play!
SOCIAL: SPICY COMMENTS
AD: Rachel Holmes
CW: Rebecca Deitch
Misinformation is rampant on Tiktok, especially around tanning and sun safety. So Coppertone is jumping into the conversation to call people out on their misleading content.
