Sucks to Get Roasted
Research shows that Gen Z is aware of the importance of wearing sunscreen, yet they still go without it regularly. So Coppertone is giving them a not so friendly reminder that it sucks to get roasted.
OUT OF HOME
We’ll reach people in specific cities and neighborhoods by burning them where it hurts.
Los Angeles
San Francisco
Miami
Williamsburg
Bushwick
PARTNERSHIP: BURNING REMINDERS X WEATHER APP
Coppertone is partnering with the weather app to deliver you sweet, daily reminders to wear SPF.
SOCIAL: BERNT ON THE STREET
Coppertone is launching a TikTok series with comedian, Hannah Berner, where she’ll take to the streets to roast her fellow New Yorkers for their SPF indecency.
PODCAST: BERNER PHONE
Hannah will promote her partnership with Coppertone in her latest podcast by sharing her biggest ick.
Hit play!
SOCIAL: SPICY COMMENTS
Misinformation is rampant on Tiktok, especially around tanning and sun safety. So Coppertone is jumping into the conversation to call people out on their misleading content.
MERCH
Will the real miss shady please stand up? Coppertone launched SPF headwear for all the sun-seekers who also want to stay safe.
AD: Rachel Holmes
CW: Rebecca Deitch