Have A Bud Light About It
As long as there has been work, there has been the post-work beer. A special time where colleagues and friends come together to complain about everything that sucks about work. So Bud Light is celebrating its leading role in this timeless tradition.
OLV: SAME S#!T, DIFFERENT CENTURY
Work has always been a buzzkill.
OUT OF HOME
ACTIVATION: AI BUD LIGHT BUDDY
There’s only so much venting that your friends can handle, and sometimes you just need some validation from someone who gets it. That’s why we’re creating an AI chat bot that agrees with all of your complaints.
SOCIAL: OVERHEARD OVER A BUD LIGHT
We’ll ask people to share their work grievances with Bud Light on X. Then we’ll shared those complaints on Bud Light’s account as a subtle subtweet at the sources of said grievances.
ACTIVATION: BLUE LIGHT MONDAY
Bud Light is taking over the worst workday of the year, known as Blue Monday. The cost of a Bud Light will be dropped to $1.18 to honor the price in 2005 when the day was first established. Because what better day to share a beer over the sounds of disgruntled 9-5’ers than on the bleakest day of the year?
AD: Billy Stevens
CW: Rebecca Deitch