Night Night Done Right
We were tasked with creating a beacon execution campaign for SF-based bed retailer, Thuma. So when Steph Curry made headlines with his Night Night pose during the Olympic finals, we leveraged the buzz.
Phase 1: #put2bed
After the viral moment of Steph Curry hitting the Night Night at the Olympics, Thuma becomes the unofficial sponsor of the iconic pose for the following NBA season.
Every time he does the Night Night during a game, audiences can tweet “#put2bed @Thuma_co” and receive a 43.3% discount (in honor of his insane three-pointer average).
PHASE 2: THE TRIPLE BED
Curry is currently working towards a career record of 4,000 three-pointers.
When he inevitably hits that 4,000th shot, Thuma is releasing the one-of-a-kind, signature Steph Curry Triple Bed, built with the floorboards from the court—a bed fit for a king, to rest on his laurels.
PHASE 3: WATCH PARTIES
When The Golden State Warriors inevitably make the playoffs, we’ll throw watch parties in Chase Stadium during away games. And we’ll fill it with Thuma beds, so fans could watch their Night Night legend in comfort.
