playoff Man syndrome (Pms)
That’s right, men PMS too. Playoff Man Syndrome is a vicious, emotional cycle experienced by men while watching their team fumble the ball on the field. While PMSing, men may be prone to irritability, depression, and stress snacking.
The good news? Doritos is the cure.
AD: Cora Veltman
CW: Rebecca Deitch, Aaron Payne, Kelly Combs
The pms cycle tracker
Need to know when your man is PMSing? Visit the PMS Tracker microsite to see if his team is about to leave him in a pile of tears. Receive push notifications to be alerted when he may be at high risk, speak to our resident GUYnecologist for tips and tricks, and of course, order your favorite Doritos flavors (with promo codes available to losing teams).
Doritos Comfort Plus™ Care package
It’s time to get soft. Treat your suffering sports lover with the gift of comfort. Pimp them out in our Doritos snuggie and slippers, or get prepared with our PMS care package stocked with all the essentials.
bathroom dispenser
Doritos will install snack dispensers in stadium bathrooms so you’re never caught unprepared when PMS strikes. Deep breaths, buddy. It’s all going to be okay.
the super bowl spot
Video:
Crew: Paul Kendall, Thomas Nelson
Cast: Beth - Daniella Pereira, Tom - Mickey O'Sullivan, Sasha - Kelly Combs
Editing: Rebecca Deitch, Kelly Combs, Cora Veltman