Better Sleep For Everyone
30% of adults sleep with a comfort object, yet still struggle to get comfortable. So when you’re tossing and turning through the night, imagine what your stuffed sidekick feels. Olly is offering better sleep for everyone.
OLV: REAL PEOPLE, NOT ACTORS
Disclaimer: No stuffed animals were harmed during the making of this campaign.
OUT OF HOME
ACTIVATION: THE OLLY REPAIR POP-UP
Olly will launch a pop-up repair shop for all the little stuffies that have suffered at the hands of their human’s restless nights. We’ll enlist Danielle Allore-Taylor (@a_tall_glass_of_anxiety), a professional stuffed animal restorer with 1.3 million followers on Tiktok to be our head surgeon.
SOCIAL: THE STUFFED BRAND AMBASSADORS
Then, Olly will hand the mic to the stuffies.
GENTLE REMINDER FOR GENTLE SLEEP
Customers can send in photos of their stuffed buddies and we’ll customized their Olly bottles as a subtle reminder that a good night of sleep for their human is a good night for both of them. Who could say no to those beady eyes?
AD: Carli Milroy , Rebecca Deitch
CW: Rebecca Deitch